What People Don’t (Try To) Understand About SEO


So you have a website that promotes your business. You want to sell some great products or services through your website. You want people to come visit your website and actually buy something from you. You have heard about SEO, and you have hired a SEO company that has promised 10k visitors in a month. Then they have delivered on it.

How about that? Isn’t that good?

Actually, no; this is still not the real thing. So what if you are getting 10,000 visitors to your site? Are they actually staying on your site? Are they spending time looking around? Are they actually buying something? Are you making money? That’s the real question you have to ask yourself, and if the answer is no, then you are not doing something right.

Most times, a high visit website that manages to make no money for the owner lacks in one area alone – quality of content. You may be able to bring people to your site, but if you cannot entice them to stay and buy (what we SEO guys call a “conversion”), it’s most often because though they have arrived at your site, they consider that a mistake. Your site’s content, whatever it is, was not what they were looking for; so they bounced off your site quickly.

Please make sure to inscribe this somewhere prominent if you are running an e-commerce website – Content is King. Unless you have worthwhile content that is useful or interesting to the visitor, it is no use just having good SEO. People will come, but people will not stay, and people will not buy.

Content is King. If you are selling a particular brand of product, make your site the ultimate resource about that product. Suppose you sell Lathe Machine for Industrial Firms. Make your site an immense resource on this particular topic. Take out interesting information of your Machines, scan them and post them on your site, with a “Buy Lathe Machine” option, of course. Get someone to write an interesting, uses and benefits of Lathe Machines, and include videos and audios. Then add a “Purchase Lathe Machine” option. Arrange for a quiz contest on that Machine, and offer something as a 1st Prize, maybe even a visit to wherever the person comes from. Again, add your “Buy Lathe Machine” option. Add a blog about latest events concerning Lathe Machine, or the broad subject area of your business. Let visitors post comments; they will come back to check if someone has replied to their comments. Add a forum where visitors can discuss your products, or their broader subject areas. Then add your “Purchase Lathe Machine” option somewhere prominent.

Do you see what I am driving at? Sell your business almost as an afterthought, by way of offering substantial information on your niche area. This is stealth marketing, and people like that approach. If people like your content, and don’t feel an overwhelming marketing effort around your website, they will buy the Machine that you offer. They will simply think it is a recommendation from you; someone they have come to know is knowledgeable about that subject area.

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Bring Additional Website Visitors with Article Marketing

Article marketing

For several years now there has been a lot of buzzing on the web on the topic of article marketing, but I am nonetheless, frequently asked what it is along with exactly how it works. Listed here is a brief description.

Similar to any sort of substantial medium, the online world is definitely famished with regard to content. Nonetheless, as opposed to various other marketing options like TV, radio stations as well as newspapers, which will typically only work with subject material from professional people, using the Internet, virtually anyone can easily, publish content material. Marketing with articles is a method of taking advantage of that particular flexibility and using this specific medium so that you can bring in visitors to your site or your blog site. And so, exactly how do you use it?

One of the initial things you have to do is to come up with articles. An average piece for online consumption is going to be between 300 and 650 words in length. These articles will be carefully focused around a specific area of knowledge. The specific article should work with keywords and phrases relevant to the particular writer’s intended audience and often it’s going to contain an integer as well as bulleted catalog for precision as well as straightforwardness of reading.

You then distribute that article on the net. These days there are hundreds of article directory sites, where by any article writer can submit virtually any piece of writing. Most are free to utilize, however various, more specialized article directories ask for a tiny charge. With the reality that there are actually 100s possibly even thousands of article directory sites on the net, finding article directory sites for you to submit your content pieces to is really a fairly simple task.

The actual directories are organized into various categories and the content writer will have to pick which category they ought to publish below. You can be also encouraged to incorporate a group of related keywords and phrases for your personal article and you also need to include your personal or perhaps your online business information along with a link to your site, inside your authors bio box, which is just a short sentence or two in relation to you or your job, which will be placed in the bottom of each article. The actual directories make use of some sort of team of personnel to read through and approve every single piece of writing before the content becomes available on the web.

Just how is it possible for this to bring in visitors? To start with, the particular article directory sites, being extremely content rich, possess high rankings within the various search engines and sometimes your content article could possibly be discovered there and an intrigued reader may perhaps check out your link in your resource box and come through to your site.

The true function of the actual article directory sites is to supply a destination for e-zine publishers and Internet site owners to find appropriate content at no cost. Each day, publishers within a huge range of subject matter specific e-zines, look at the article directories and download new content articles that happen to be relevant to their audience. Using these articles will save them the time connected with creating it on their own. The only real agreement required will be that these individuals will need to distribute the content article 100 %, without modifying and they are required to include the particular publisher’s bio box and maintain the hyperlinks.

And lastly you can also contact Internet site and also blog owners to be able to ask if you can possibly post your own articles on his or her websites. Using this particular method provides the Internet site or blog master subject material for his or her sites and it provides you with backlinks for your website. Therefore over a period of time, an individual content article can potentially, be published on many different websites on the Internet, every time with a precious link pointing to your site, which not only sends highly targeted visitors to your Internet site, but in addition it enables you to increase your search rankings.

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